Twitter Search and the Joys of Hashtags
I’ve noticed an increase in engagement activity on my Twitter feed recently, and many of the most engaged users are not even my followers. While we’ve known for a long time that growing your follower...
View ArticleSeven Years Later, Has Twitter Peaked?
Seven years ago today, Twitter was born. For many of us in PR, this would be a life-changing occurrence. When Twitter first hit the scene, most of us thought it was trivial, myself included. Early...
View ArticlePR Pitches Are Valuable Real Estate
In the spirit of effective pitching, I’m going to keep this post short and sweet. Communication is expressed in different forms. I get that. So why try the same communication approach across channels?...
View ArticleYou’ve Cat to be Kitten Me: A Quick Lesson on Cats in the Media
I recently switched desks, moving to another section of the office. As I broke a sweat hauling a bookshelf, client folders, pictures and knick-knacks to my new space, I realized how much of my stuff is...
View ArticleCommunity Building 101: The Acid Test Every Message, Blog Post, Tweet and...
If you’re in business, you understand value. You ensure every action adds value to your business goals or bottom line. But do you evaluate your community-building initiatives as stringently? Why...
View ArticleYou’ve Cat to be Kitten Me: A Quick Lesson on Cats in the Media
I recently switched desks, moving to another section of the office. As I broke a sweat hauling a bookshelf, client folders, pictures and knick-knacks to my new space, I realized how much of my stuff is...
View ArticleCommunity Building 101: The Acid Test Every Message, Blog Post, Tweet and...
If you’re in business, you understand value. You ensure every action adds value to your business goals or bottom line. But do you evaluate your community-building initiatives as stringently? Why...
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